To get you started on your way to worldwide exposure, here are four tips for optimizing YouTube videos: Create short, high-quality videos. Place keywords in your video's title and description. Become you own salesperson. Make it easy for others to do the work.
50 YouTube Tactics
1. Make the videos viral, and spread them to as many websites as possible.
2. Use other social networking sites like Twitter and Digg to post your videos.
3. Create well thought out, professional style videos which are edited properly.
4. Make sure the sound on your own videos is clear and mixed and edited well so users can clearly hear it.
5. Keep content funny, engaging, and informative so viewers will watch it from beginning to end.
6. Try to keep the videos you create clean without too much controversial material.
7. Embed your logo and website into the video somehow. You can do this with
text at the end or beginning, or by including your logo or URL throughout the
8. Have goals for your YouTube videos, but keep in mind that there are thousands of videos in the site, and some have millions of hits while others only have a couple hundred. Set realistic goals.
9. Make sure you have good camera and editing equipment. If you do not wish to sink the money into these things, consider hiring a professional.
10. Keep the resolution associated with video as high as possible, therefore it is as clear as it can be.
11. Think about overall color schemes. Some videos may record in a yellow or red hue. This can affect viewer’s opinions subliminally, so you will need to keep the colors realistic.
12. Be yourself. Do not lose sight of this purpose and mission associated with the video. Be yourself and loosen up when speaking.
13. Remember that nothing is perfect in online videos if you do not have a professional editor, so just have fun and keep the goal in mind.
14. Practice before posting the last video. Do a few dry runs before taping and publishing.
15. Create a number of ongoing videos or stories, so users are going to be hooked and wish to learn more.
16. Do more than simply talk. People don’t want to sit and watch a person just talking to the camera. Ensure it is exciting and interesting as well as fun.
17. You will need to limit the video to a few minutes if possible. After about two and a half minutes, users generally tend to lose interest and move onto something else.
18. Stick to a schedule if you record a series, otherwise people will just give up on the videos. Be sure to release the next ones on time.
19. Have a sign off that people will remember, then stick to it. This creates a feeling of branding.
20. Ask for feedback from your viewers. Some people will not comment unless you ask them to.
21. Assemble a cast of characters. Use other people within the videos beside yourself. Recruit friends, coworkers, and family members to be actors into the videos.
22. Don’t use music on your own video which you do not have the rights to. This will lead to all types of problems, so either use your own or get permission.
23. Do not forget that the title of this video is just as important while the content.
24. Grab viewers by integrating important keywords into the title. This also helps boost the search results.
25. Use tags in addition to the keywords, as this also gets peoples’ attention.
26. If people pot negative comments, ignore them. By “feeding the trolls” you are encouraging their bad behavior and you might say something you regret later on.
27. Use as many places as possible to embed your video, like Facebook, MySpace, Digg, Twitter, your home page, and many other places.
28. Let your email subscribers and customers know when a new video is posted.
29. Add your video to various communities and subject areas of YouTube for more exposure.
30. Be sure to thank individuals who post positive comments or consider themselves followers of one’s videos.
31. Be aware that not all videos you create would be a hit. It is a hit and miss venture, so be patient and practice making good videos.
32. Write the script in advance. While impromptu videos are fun, it’s really easy to mess up the vision when you improvise.
33. Use analytics tools like YouTube Insight to track your sources and hits.
34. Actually make use of the word “video” in your title, since people usually include this word, and it will get a lot more leads to the search engines.
35. Do not make your video an ad. To phrase it differently, get a point across but do it without seeking to sell something.
36. Choose the thumbnail wisely. YouTube actually lets users choose their thumbnails so do it carefully and thoughtfully.
37. You can delete comments, so do not hesitate to get rid of negative or rude comments under your video.
38. You can release one or more video at once, when you have several at a time, feel free to do so.
39. Be real and do not try to fake out your viewers. Most people can spot a fake video or something which isn’t sincere.
40. Have fun and focus on fun, so you’re creating something people will want to share and forward to others.
41. In addition to your logo and website, include a way for individuals to contact you or your company via email.
42. Watch others and learn. By viewing other videos that are associated with your business, you can get a feel for what individuals are doing, and what others are saying about it.
43. Stick to your target audience. Don’t try to branch out too far from your purpose, or perhaps you could easily lose loyal followers.
44. Upload webcam live videos. Have a webcam located at your workplace, or other location, and then upload this onto your YouTube channel. It’s a fun option to get others involved in the day to day operations of what you are doing.
45. Make a channel and profile. This provides viewers a home base to have a look at your videos and check on any new ones.
46. Don’t use cuss words or inappropriate language and behavior.
47. Use props, costumes, along with other “organic” things in your video. Fancy editing does not always make for top level viewing.
48. Try to open each video with a little montage, song, or your logo, to ensure people easily recognize your online business or who you really are.
49. Utilize Yahoo Video and other sites to get the video exposed to other audiences.
50. Specify your channel type, and in addition have a clear sense of what you’re offering on the channel’s main page.